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Blue and Strong: The Story of ALPA and Leo Heilbrunn

17. 3. – 28. 4. 2022

After a short break, we have prepared another exhibition – Blue and Strong: The Story of ALPA and Leo Heilbrunn. The exhibition is being prepared by the curator Helena Maňasová Hradská from the Department of Theoretical Studies of the Faculty of Multimedia Communications of TBU in Zlín.

The opening of the exhibition will take place on Wednesday 16 March from 6 pm at Štefánikova 5670.

The Blue and Strong exhibition is a brief summary of research into the advertising media of the Alpa brand from the point of view of visual studies and marketing history. The main purpose of the exhibition is to point out the wide and varied range of sources (ideologies and prototypes) that the brand’s sales strategy was able to use to build identity.

The participation of advertising artist Leo Heilbrunn in building this identity was crucial and largely determined the high level of marketing communication of the company, for which the Alpa brand became literally a legendary example of good “higher style” advertising.

The exhibition Blue and Strong: The Story of ALPA and Leo Heilbrunn will last until April 28, you can visit it for free from Monday to Thursday from 1 pm to 6 pm. Follow the current information on our website, Facebook and Instagram.